Co-Op for a Cleaner Planet
The idea for a s cleaning club was born in the age of the DOT Com when out of the hoopla and hype came a small Mom and Pop organization then known as Klean and Green. A bit of dabbling in domain name flipping resulted in a huge inventory of top level domains but ver few rough diamonds.
Like most start ups, this small company had its ups and downs and slowly found its core in the green maid service niche of domestic services. The proprietors, Steven and Norma Duquette began incorporating ecologically friendly products, equipment and methods into their service delivery. That resulted in loyal customers who really appreciated the neighborly touch that Klean and Green brought in to there households.
The true high tech came a bit later after the company name was changed to Clean and Green, LLC. That was when the seemingly useless list of domain names were reorganized to provide marketing online for the company. It occurred to the owners that the customers inquiries were coming from all over the planet, but due to the local nature of the domestic service business, Clean and Green could only support a very small number of prospects.
Repetition and Reputation
The idea of supporting other start ups entrepreneurs to enter into the domestic services industry isn’t new. Franchises dominate the industry and there in make it difficult to be competitive at the start up stage. Clean and Green took a look at its history and did some research on its prospective franchise competitors. The conclusion was that the market was neither saturated nor totally dominated by any one player. The reason for this was clear. Most business in the industry were operating the same way that they had been for the past nearly 100 years.
In fact the only real innovations in the industry were the emergence of reputation reporting corporations that served to segment the market and further repress the likeliness of a start up becoming profitable by driving up the price of marketing. The owners also found that the majority of local and regional advertisers were incapable of generating suitable client based on reputation reporting. They instead offered consumers leverage in a scheme to extract advertising revenue without producing paying customers.
It was obvious that a different approach would be needed to sustain professional level cleaning. Clean and Green Club was born.
The club format utilizes a co-op methodology to offer residents a means to obtain professional cleaning services affordablely. We employ the latest technologies in robotics, communications and plant based cleaning agents to effect a higher level of clean that is eco-friendly.